Testing Corner: Call to Action Test: Which CTA Works Best?
Key takeaways Small copy changes can make a substantial difference in response. Give readers a specific action to take. Make the outcome of that action clear. Test one element at a time to isolate what affects results. Measure completed conversions and acquisition costs. Use other marketers’ results as ideas to [...]
Copy Tip: The Question Your Copy Must Answer—or Risk Losing the Sale
Key takeaways Answer “What’s in it for me?” immediately. Put your strongest relevant benefit up front. Connect features to practical or emotional benefits. Use specifics you can substantiate. Support your promises with proof. Carry the benefit into your call to action. Read your copy aloud to catch awkward wording. [...]
The Battleground Political States Marketing Is Historic
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks of September alone. Texas and Ohio each attracted more than [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the Strongest Growth U.S. retail sales during the November-December Christmas season are expected to surpass $1 trillion for the first time in America’s history. Bain and Company projects Christmas sales will [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item relevant. The drone connected directly to the company’s technology. Give [...]
Testing Corner: Call to Action Test: Which CTA Works Best?
Key takeaways Small copy changes can make a substantial difference in response. Give readers a specific action to take. Make [...]
Copy Tip: The Question Your Copy Must Answer—or Risk Losing the Sale
Key takeaways Answer “What’s in it for me?” immediately. Put your strongest relevant benefit up front. Connect features to [...]
The Battleground Political States Marketing Is Historic
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. [...]