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Blog2025-03-18T13:51:10-06:00
2108, 2025

Copy Tip: Social Engineering

By |August 21, 2025|Copy Tips, Prospects, Successful Marketing Campaigns|

Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from [...]

2108, 2025

How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)

By |August 21, 2025|AEO, Landing Pages, Product Marketing|

Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t [...]

1308, 2025

Landing Page Secrets: How to Boost Conversions and Win More Customers

By |August 13, 2025|AEO, Amazon, Landing Pages, SEO|

Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their landing page fails to build instant credibility and trust. Testimonials, reviews, and third-party endorsements can skyrocket conversions. Amazon-style user review integration sets buyer expectations — meet them or lose sales. [...]

1308, 2025

Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success

By |August 13, 2025|DMRT, Lead Generation, Successful Marketing Campaigns|

Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit [...]

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