Copy Tip: Social Engineering
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t [...]
Landing Page Secrets: How to Boost Conversions and Win More Customers
Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their landing page fails to build instant credibility and trust. Testimonials, reviews, and third-party endorsements can skyrocket conversions. Amazon-style user review integration sets buyer expectations — meet them or lose sales. [...]
Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success
Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit [...]
Amazon: Prime Day 2025 Success
They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid results, with a 70% increase in revenue compared to 2024. [...]
Copy Tip: Social Engineering
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in [...]
Landing Page Secrets: How to Boost Conversions and Win More Customers
Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their [...]
Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success
Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with [...]
Amazon: Prime Day 2025 Success
They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the [...]