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Blog2025-03-18T13:51:10-06:00
2108, 2025

The Magalog: An Infomercial in Print That Transforms Response Rates

By |August 21, 2025|Lead Generation, Magalog, Response, Sales|

Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog [...]

2108, 2025

Testing Corner: Surprising Results When Testing Gender Response

By |August 21, 2025|Advertising & Marketing, Sales, Testing Corner|

Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative format, spokesperson gender, and copy tone all influence male vs. [...]

2108, 2025

Copy Tip: Social Engineering

By |August 21, 2025|Copy Tips, Prospects, Successful Marketing Campaigns|

Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from [...]

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