The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more than 150,000. • CDMG is a direct response ad agency [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite inflation, recession fears and tariffs, talking heads were wrong. People [...]
The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% – 500%.
Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video scripts. • Direct-benefit headlines outperform indirect headlines by up to 4x and sometimes 300% to 500%. • What you think will win often loses. Counterintuitive tests repeatedly outperform “creative instinct.” [...]
The First AI Christmas: 7 Things Every Company Must Know to be Found, Chosen and Recommended by ChatGPT, Gemini and Grok – or Lose Sales You Should Have Had
Key Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to find gifts, compare prices, and make buying decisions. • If your company isn’t optimized for AI (AEO), you’re invisible. AI answer engines give only 2–4 recommendations not 10 blue Google [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded [...]
The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% – 500%.
Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video [...]
The First AI Christmas: 7 Things Every Company Must Know to be Found, Chosen and Recommended by ChatGPT, Gemini and Grok – or Lose Sales You Should Have Had
Key Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your [...]