Inside AI Advertising: Why Early Testing Will Decide the Winners in the Next Marketing Era: 6 First-Mover Advantages Presidents and CMOs Can’t Ignore
Key Takeaways: • AI advertising is moving from concept to controlled rollout. • This is a first-mover moment, not a mature ad platform. • AI ads appear at the decision stage, not the browsing stage. • Trust, relevance, and credibility matter more than creative hype. • Costs will rise as [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, which is a roughly 150% year-over-year revenue increase. November of [...]
Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re welcome to subscribe at no cost. It's Free – Subscribe [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media costs skyrocket where political ad demand surges. Suppression during key [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate visibility. Brands that wait will be invisible even with great [...]
Inside AI Advertising: Why Early Testing Will Decide the Winners in the Next Marketing Era: 6 First-Mover Advantages Presidents and CMOs Can’t Ignore
Key Takeaways: • AI advertising is moving from concept to controlled rollout. • This is a first-mover moment, not a [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its [...]
Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search [...]