6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President Trump is now worth a record $7.3 billion, up from $4.3 billion in 2024. The $3 billion gain lifted him to #20 in 2025. Incidentally, his main tool for the [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a multichannel / omnichannel halo effect. Track cost per lead, cost [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact [...]