6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left bias. It distorts, blocks and censors Christians, conservatives, libertarians and Republicans. Now it will have competition. Elon Musk’s xAI Grok team is building Grokipedia, pitched as an AI-driven rival to [...]
Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. • Terror events can crush response rates and destroy ROI within minutes—nationally or locally. • Major attacks cause a 5–10 day collapse in response; [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros [...]
Special Report: 35 Powerful Marketing Tips for the Christmas Season
Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer Engine Optimization (AEO) is replacing SEO as consumers turn to ChatGPT, Gemini, and Copilot for answers. Learn how to integrate AI, direct mail, CTV, and retargeting for record-breaking ROI. Explore [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign
Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), campaign disruption, a compelling offer, a strong landing page, engaging video, and direct-response copy form a powerful 6-step framework.  Multichannel execution—direct mail, landing page, video, online ads—helps amplify results [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left [...]
Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that [...]
Special Report: 35 Powerful Marketing Tips for the Christmas Season
Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign
Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), [...]