The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a subscription box service that delivers a selection of curated, high-quality [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. In two years, they became a “Pro Seller” with nearly [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous [...]
The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your [...]
The “OG” Wine of the Month Club: Original, Super-Successful D2C Subscription Box Service – 6 Critical Keys to Their Marketing Success
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on [...]
The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and [...]