5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. AI Search: Black Friday and Cyber Monday 34% of likely Black Friday and Cyber Monday shoppers plan to use AI tools for shopping this year, which is more than last year’s total of 16%. 2. Mastercard: The Closer to [...]
AI Recommendations Favor Big Companies: 5 Ways to Help Your Business Get Found and Not Invisible
Key Takeaways AI search tools often favor large companies, making it harder for small businesses to get recommended. Answer engine optimization (AEO) helps AI understand your business, expertise, products, and competitive advantages. Build credibility with specific expertise, authentic customer reviews, and clear proof of results. Keep product details, pricing, availability, [...]
Testing Corner: Long Copy or Short Copy—Which Produces More Leads?
Key Takeaways Long copy usually outperforms short copy when prospects need more information before taking action. In one landing-page test, Aetna’s HealthSpire generated 638% more leads with the long-copy version. Long copy works because it gives you room to explain benefits, answer questions, overcome objections, establish credibility, present proof, and [...]
Copy Tip Warning: Lack of Detail Will Kill Response
Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year and organization. Support claims with documented evidence. Explain why each detail matters to your reader. Remove generic statements competitors could also make. Keep specific copy clear, conversational and easy to [...]
E-Commerce Breakthrough: Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and deserves consideration alongside digital. The Newsalog produced the lowest cost per sale. Test formats before assuming which channel will win. Audience selection matters. TDM helped identify prospects based on buying [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. AI Search: Black Friday and Cyber Monday 34% of [...]
AI Recommendations Favor Big Companies: 5 Ways to Help Your Business Get Found and Not Invisible
Key Takeaways AI search tools often favor large companies, making it harder for small businesses to get recommended. Answer engine [...]
Testing Corner: Long Copy or Short Copy—Which Produces More Leads?
Key Takeaways Long copy usually outperforms short copy when prospects need more information before taking action. In one landing-page test, [...]
Copy Tip Warning: Lack of Detail Will Kill Response
Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year [...]
E-Commerce Breakthrough: Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and [...]