The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks of September alone. Texas and Ohio each attracted more than [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
Key Takeaways Identify your target audience before creating the campaign. Choose media that can reach prospects and communicate your offer effectively. Give prospects a specific, compelling reason to respond. Make your copy and design work together to drive action. Define your difference, positioning and brand credibility. Answer objections before they [...]
7 Powerful Benefits of Multichannel, Integrated Marketing
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let each channel reinforce the others. Measure total campaign costs against qualified leads and sales. Give hesitant prospects additional reasons to respond. Focus your budget on your most promising audiences. Reconnect [...]
7 Little-Known Rules for Bookalog Success: Build Credibility—and Generate Sales
Key Takeaways Use a bookalog to explain your offer and build credibility. Lead with benefits that matter to your reader. Make every page easy to read. Choose an author with relevant expertise. Include a personal introductory letter. Support your claims with proof. Make responding simple—and measure results. Your prospect [...]
Testing Corner: Call to Action Test: Which CTA Works Best?
Key takeaways Small copy changes can make a substantial difference in response. Give readers a specific action to take. Make the outcome of that action clear. Test one element at a time to isolate what affects results. Measure completed conversions and acquisition costs. Use other marketers’ results as ideas to [...]
The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
Key Takeaways Identify your target audience before creating the campaign. Choose media that can reach prospects and communicate your offer [...]
7 Powerful Benefits of Multichannel, Integrated Marketing
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let [...]
7 Little-Known Rules for Bookalog Success: Build Credibility—and Generate Sales
Key Takeaways Use a bookalog to explain your offer and build credibility. Lead with benefits that matter to your reader. [...]
Testing Corner: Call to Action Test: Which CTA Works Best?
Key takeaways Small copy changes can make a substantial difference in response. Give readers a specific action to take. Make [...]