The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of copy sales success: using specifics [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found that it was not unlike other market segments. One of [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But the response rate potential from "addressable" TV is awesome. That’s [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing [...]