Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for gender [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
Christmas Marketing and Advertising Gift Ideas
Christmas is less than a week away… do you have all of the presents you need? Here are two unique gift ideas for family, friends, and clients who are entrepreneurs, business owners, marketers, or students. Anyone who owns and runs a business will appreciate discovering [...]
How One Box Subscription Service is Making Marketing Blunders… And What You Can Learn From Their Mistakes
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, even bad product ideas can succeed and grow with great [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I [...]
Christmas Marketing and Advertising Gift Ideas
Christmas is less than a week away… do you have all of the presents you need? Here are two unique [...]
How One Box Subscription Service is Making Marketing Blunders… And What You Can Learn From Their Mistakes
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. [...]