Digital Ad Spending Up Again
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook for spending gains in 2024. The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared to its earlier projected increase of 9.5%. Why? The 2024 [...]
How You Can Increase Your Response With Magalogs [VIDEO]
How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the response rates on your direct marketing… Looks like a magazine… Feels like a magazine… But it’s not a magazine! So, what exactly is a magalog? A magalog is a direct [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not—if you use this little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older and a little wiser… but they [...]
How to Generate Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains) that these guys are extremely busy, hard to reach, and inundated with promotional materials. And they’re the most skeptical prospects out there. So how do [...]
How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not a healthy bull market. As stock prices usually take wild swings and may even crash, especially when the economy is near a recession (or perceived to be in one). They [...]
Digital Ad Spending Up Again
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook [...]
How You Can Increase Your Response With Magalogs [VIDEO]
How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not—if you use this little-known strategy that breaks through the clutter [...]
How to Generate Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. [...]
How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not [...]