Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about how the company is leveraging its resources to navigate a [...]
Instagram Reels: Best Video Platform
Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish [...]
Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are [...]
Copy Tip: What’s the Big Idea?
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was [...]
Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce [...]
Instagram Reels: Best Video Platform
Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but [...]
Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct [...]
Copy Tip: What’s the Big Idea?
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than [...]