Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. If [...]
Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them experience dramatic growth despite economic uncertainty. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
A call to action can make or break the sale. And words matter! A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available [...]
Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a [...]
Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to [...]
Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High
I got a call from a software company that needed higher quality and more leads for their sales team. Here [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
A call to action can make or break the sale. And words matter! A test was recently run for a [...]