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Blog2025-03-18T13:51:10-06:00
1009, 2024

Political Ad Spending: Higher Costs; Less Investing For Marketers… Here Is How Much

By |September 10, 2024|Blog, Current Events, Direct Mail, Election Marketing, Podcast Marketing|

Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do during non-election years. Marketers are leaning more heavily on blogs, [...]

1009, 2024

6 Short Marketing Briefs You Probably Don’t Know But Should

By |September 10, 2024|Amazon, Artificial Intelligence, E-Commerce, Marketing Briefs|

1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most ambitious e-commerce push. Walmart is expanding Marketing benefits. For $13.00 a month, you become a member. Added new benefits: 25% off on digital sales every three months and a fresh [...]

1009, 2024

Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]

By |September 10, 2024|Advertising & Marketing, Integrated Marketing, Multichannel Marketing, Successful Marketing Campaigns|

Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to get prospects to say YES to an expensive paid subscription. [...]

1009, 2024

Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]

By |September 10, 2024|Advertising & Marketing, Direct Mail, Direct Response Copy Tips, Recession/Inflation|

What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a true multimillion-dollar success story. The idea and obstacle was to [...]

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