Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the same list but [...]
Massive Political Ad Spending Ahead – 4 Things You Should Know
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden has spent $99 million vs. $29.3 million Trump. Plus, Biden [...]
Netflix’s $950 Million in Ad Revenue
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has more than 20 million ad-supported users in the U.S. and [...]
Amazon Customers Are Cancelling Their Prime Subscriptions Due To New “Green” Policy
A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the company’s announcement of a major change to the Prime service. Amazon has announced that it will extend its standard two-day delivery window to a four-day window for Prime members. According [...]
15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects, and consumers who have expressed interest in your business by repeatedly engaging with your content across the [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test [...]
Massive Political Ad Spending Ahead – 4 Things You Should Know
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of [...]
Netflix’s $950 Million in Ad Revenue
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in [...]
Amazon Customers Are Cancelling Their Prime Subscriptions Due To New “Green” Policy
A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the [...]
15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a [...]