Lead generation of the ultra-wealthy – including high-end investors – takes a different approach than generating leads from the general consumer. High-end investors are a specific audience that will respond to unique marketing and advertising tactics. Here are 7...
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for getting your name out there. But sometimes, comment spamming happens. What is comment spamming? This is when someone posts unsolicited advertisements as...
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. They will not be taking...
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This “Raising Capital Revolution” has transformed the way that businesses can get funding….and made it possible for even small businesses...
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the...
