Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, looking for a new postal mailing format. They had tried [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites. Consider 4 [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in [...]