Launching a New Product: Surprising keys to a super multimillion-dollar success story
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets-the keys [...]
Top DMU Articles for 2014
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about retargeting it's about 3 minutes long. [embedplusvideo height="225" [...]
TESTING CORNER: The Power of a direct mail generated name
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online names. Need help in selecting the [...]
Direct Response Copy Tip of the Week
Warning - Lack of Detail Will Kill Response Don't make this copy writing mistake. Why? Because it will decrease your responses. What is a common mistake? Generality. When reviewing your copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that is mediocre [...]
Launching a New Product: Surprising keys to a super multimillion dollar success story
Health Alert today is the American dream come true. But when I first talked to the owners, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets--the keys to success? Take a look... New Product Launch: An Entrepreneur's [...]
Launching a New Product: Surprising keys to a super multimillion-dollar success story
Health Alert today is the American dream come true. [...]
Top DMU Articles for 2014
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results... [...]
TESTING CORNER: The Power of a direct mail generated name
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for [...]
Direct Response Copy Tip of the Week
Warning - Lack of Detail Will Kill Response Don't make this copy writing mistake. Why? Because it will decrease your [...]
Launching a New Product: Surprising keys to a super multimillion dollar success story
Health Alert today is the American dream come true. But when I first talked to the owners, it truly [...]