Why a Magalog can dramatically boost your response
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing) mail and much, much more. The power of the Magalog The Magalog is [...]
How we launched True Religion Jeans: From a dream to millions
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what I and CDMG team did with True Religion Jeans. It’s a great story of marketing breakthroughs. You see, True Religion Jeans was [...]
The Most Powerful Word to Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And leaving it out will depress your response. Why does it [...]
Testing corner: Listing this phone number increased checkout page visits by over 18%
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number. However, as smart marketers, they decided to [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct mail format that usually breezes [...]
Why a Magalog can dramatically boost your response
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many [...]
How we launched True Religion Jeans: From a dream to millions
I love turning dreams into reality, taking an entrepreneur and [...]
The Most Powerful Word to Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy. [...]
Testing corner: Listing this phone number increased checkout page visits by over 18%
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your [...]