D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found that it was not unlike other market segments. One of [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But the response rate potential from "addressable" TV is awesome. That’s [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined [...]
ICYMI: Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain markets for entrepreneurs and service-based businesses. I told Leonard that [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing [...]
ICYMI: Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about [...]