How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself from ads amid fears users won’t trust chatbots with an [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the company’s unique selling proposition. The sequential mailings created curiosity and [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story
Key Takeaways: Sun Chlorella successfully entered the U.S. market by shifting from retail dependence to direct-to-consumer marketing. Direct response strategies enabled the company to generate over 600,000 new customers, even during a recession. A structured system of landing pages, direct mail, email, and digital marketing drove measurable and profitable growth. [...]
17 Powerful Retargeting Strategies to Supercharge Your Leads and Sales
Key Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across digital, video, email, text… and direct mail. • AI and first-party data now drive the highest-performing campaigns. • Personalization increases retargeting ROI dramatically. • Omnichannel or multichannel retargeting produces the [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story
Key Takeaways: Sun Chlorella successfully entered the U.S. market by shifting from retail dependence to direct-to-consumer marketing. Direct response strategies [...]
17 Powerful Retargeting Strategies to Supercharge Your Leads and Sales
Key Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across [...]