250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually [...]