Blog

Blog

Blog2025-03-18T13:51:10-06:00
1308, 2025

Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success

By |August 13, 2025|DMRT, Lead Generation, Successful Marketing Campaigns|

Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit [...]

1208, 2025

6 Short Little-Known Things Every President & Marketer Should Know

By |August 12, 2025|Artificial Intelligence, ChatGPT, Gen Z, Product Marketing, Technology|

Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X before Elon Musk’s takeover generated upwards of 90% of the [...]

508, 2025

Testing Corner: The Power of the Visual

By |August 5, 2025|Lead Generation, Magalog, Testing Corner|

Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff. Visual test results showed specificity [...]

508, 2025

Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close

By |August 5, 2025|Copy Tips, Direct Response Marketing, New Strategies and Tactics|

Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. Go beyond description by active persuasion to encourage the reader [...]

Go to Top