How TheStreet.com Turned a Down Market Into 200%–350% Better-Than-Projected Results: 7 Steps to Successful Turnaround
Sales were falling. Advertising revenue was disappearing. Competitors were retreating. Here is how a bold, accountable direct-response strategy helped TheStreet.com create new revenue, launch four premium products, and gain market share. Key Takeaways A declining market does not automatically require a declining marketing budget. It requires a smarter, more accountable [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Chat Advertising: The Key Difference in Strategy Unlike traditional keyword advertising ChatGPT ads are increasingly shaped by conversational context and user intent. Ads for conversational AI is evolving from an informational teel into a discovery and commerce platform, creating [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
▶ Key Takeaways A magalog looks like a magazine but sells like your best salesperson. More than 100 million have been mailed—and they continue to outperform every other form of direct mail while delivering a better ROI than digital and email alone. Using a multichannel/omnichannel approach with digital, email, and [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
▶ Key Takeaways Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you [...]
Testing Corner – Text Messaging vs. Email: Which Produced 32 Times More Sales?
▶ Key Takeaways SMS continues to outperform email for urgency and immediate action. Email remains superior for long-form selling, education, storytelling, and relationship building. The biggest winners combine SMS and email rather than choosing between them. AI now allows marketers to personalize both channels far more effectively. Every company should [...]
How TheStreet.com Turned a Down Market Into 200%–350% Better-Than-Projected Results: 7 Steps to Successful Turnaround
Sales were falling. Advertising revenue was disappearing. Competitors were retreating. Here is how a bold, accountable direct-response strategy helped TheStreet.com [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Chat Advertising: The Key Difference in Strategy Unlike traditional [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
▶ Key Takeaways A magalog looks like a magazine but sells like your best salesperson. More than 100 million have [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
▶ Key Takeaways Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP [...]
Testing Corner – Text Messaging vs. Email: Which Produced 32 Times More Sales?
▶ Key Takeaways SMS continues to outperform email for urgency and immediate action. Email remains superior for long-form selling, education, [...]