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Blog2025-03-18T13:51:10-06:00
2702, 2025

2 Things You Should Know about Social Media to Unlock Explosive Growth

By |February 27, 2025|Media Marketing, Social Media, Successful Marketing Campaigns|

Social Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! Did you know that social media has officially overtaken TV as the top way people make purchasing decisions? Social media influences a staggering 43% of consumers, with TV coming in [...]

2702, 2025

“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not

By |February 27, 2025|Advertising & Marketing, Copy Tips, Pre-Roll|

Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for creating a great headline. In other words, how to avoid [...]

2702, 2025

600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story

By |February 27, 2025|Bookalog, Customer Interest, Digital Marketing, Direct Mail, Email Marketing, Landing Pages|

Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. [...]

2602, 2025

D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]

By |February 26, 2025|Digital Marketing, Magalog, Successful Marketing Campaigns|

Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]

2602, 2025

Copy Tip: The Power of Emotional Triggers

By |February 26, 2025|Advertising & Marketing, Copy Tips, Direct Response Copy Tips, Response|

We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional [...]

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