Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test — An 87.5% Increase!
Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of the weakest, fear-inducing CTAs you can use. Specific, directional CTAs outperform generic commands. One small test produced an 87.5% lift in click-throughs. Your landing pages, ads, and digital funnels may [...]
Direct Mail Boom: 5 Must-Know Reasons Marketers Are Profiting Using Direct Mail in an Online World
Key Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more on ROI. • AI-driven targeting and new data modeling have dramatically improved prospect universes. • Multichannel integration using the same names creates lifts response as high as 86%. • Direct-mail [...]
The Overlooked Value of Headline Testing: 6 Surprising Results That Can Dramatically Boost Your Marketing Response
Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response copy headlines consistently outperform clever or indirect headlines—often by 200% to 500%. • What “should” work usually doesn’t. What “looks boring” often wins. Only testing reveals the truth. • Even [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical for a powerful multisensory experience. Perfect for launches, renewals, high-ticket products, and fundraising. Real-world example: a 14% response rate and over $950,000 in projected revenue. Ideal for B2B and B2C [...]
8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping history and preferences. 47% of Christmas Shoppers Will Buy Less [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test — An 87.5% Increase!
Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of [...]
Direct Mail Boom: 5 Must-Know Reasons Marketers Are Profiting Using Direct Mail in an Online World
Key Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more [...]
The Overlooked Value of Headline Testing: 6 Surprising Results That Can Dramatically Boost Your Marketing Response
Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical [...]
8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button [...]