6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Amazon Says Customers Make 3X More Purchases on Alexa+ Amazon says its generative AI push is already changing how people interact with its voice assistant. Customers are now completing three times as many purchases through its newly released Alexa+ compared [...]
32% Response: How They Did It—and How You Can Do It Too (Award Winner & Video)
Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, clutter, and “I don’t have time” objections instantly Ideal for high-value prospects, hard-to-reach audiences, and complex offers (B2B or B2C) Combines direct mail + video marketing into one powerful tool [...]
OpenAI Advertising: A Revolutionary New Media Channel: 7 Things You Must Know… And Why You Must Act NOW
Key Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking what to buy Early advertisers gain massive, lasting advantage Entry is still limited—but accessible now through test budgets (~$50K+) Early data shows ~1.5x higher conversion vs. traditional channels This will [...]
How A Multichannel Integrated Campaign Generated $9.57: $1 ROI [5 Channel Strategy]
Key Takeaways Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI. Integration is the key: combining landing pages, email, digital ads, video, and direct mail multiplies response. Data targeting (especially transactional “buy-a-like” modeling) can achieve 95%+ audience match accuracy. This campaign generated 13,434 buyers and 2,527 were direct [...]
Testing Corner: Prospects and Your Database — Key to Success
Key Takeaways: • Your in-house prospect list is often your most valuable asset. • Prospects who previously showed interest can outperform cold lists dramatically. • Recency matters — but even older prospects outperform compiled lists. • Testing proves that database stewardship is a major profit driver. • Smart marketers continuously [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Amazon Says Customers Make 3X More Purchases on Alexa+ Amazon [...]
32% Response: How They Did It—and How You Can Do It Too (Award Winner & Video)
Key Takeaways Videologs (video direct mail devices) can generate extraordinary response rates—like 32%+ when used correctly They break through skepticism, [...]
OpenAI Advertising: A Revolutionary New Media Channel: 7 Things You Must Know… And Why You Must Act NOW
Key Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking [...]
How A Multichannel Integrated Campaign Generated $9.57: $1 ROI [5 Channel Strategy]
Key Takeaways Multichannel marketing dramatically outperforms single-channel campaigns—this case generated a $9.57:$1 ROI. Integration is the key: combining landing pages, [...]
Testing Corner: Prospects and Your Database — Key to Success
Key Takeaways: • Your in-house prospect list is often your most valuable asset. • Prospects who previously showed interest can [...]