6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X before Elon Musk’s takeover generated upwards of 90% of the [...]
Testing Corner: The Power of the Visual
Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff. Visual test results showed specificity [...]
Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. Go beyond description by active persuasion to encourage the reader [...]
The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can boost response by another 5–25%. CDMG has tested over 7,000 [...]
The Guaranteed Way for You to Sell More of Your Product or Service – 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low price.” Match benefits to buyer desires. Understand your customer’s goals [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT [...]
Testing Corner: The Power of the Visual
Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract [...]
Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the [...]
The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. [...]
The Guaranteed Way for You to Sell More of Your Product or Service – 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your [...]