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Blog2025-03-18T13:51:10-06:00
1903, 2025

6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail] 

By |March 19, 2025|Direct Mail, ROI, Value Added Marketing, Website/Landing Page Strategies and Tactics|

Marketing in an age of skepticism is always difficult.  Your prospects automatically perceive that you’re selling them something… and they are skeptical.   When that happens, they will not even want to discover what you have to offer.  They will not be looking at your landing page, video, email, digital ad [...]

1903, 2025

Copy Tip: Build SPECIFICS into your Headlines and Subheads 

By |March 19, 2025|Advertising & Marketing, Copy Tips, Direct Response Copy Tips|

Use the right words to say exactly what you mean – for greater response!  Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.”  I’ve put that quote up on [...]

1903, 2025

How TheStreet.com Turned its Marketing and Product Launches Around

By |March 19, 2025|Digital Marketing, Email Marketing, Product Marketing, Successful Marketing Campaigns|

When I got the call from TheStreet.com, they were unsure what to do.  Sales were going down. Competition was increasing. It was the middle of a recession/down market.  Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession.  Marketers cut back on advertising – and [...]

1303, 2025

4 Short Things Every President and Marketing Director Should Know

By |March 13, 2025|Advertising & Marketing, Current Events, Media Marketing|

Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low Trust” in Media: Americans’ trust in the media is at [...]

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