Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a multichannel / omnichannel halo effect. Track cost per lead, cost [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step emails, SMS/push reminders, and real-time nudges. Fixing abandonment issues can [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, [...]