4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, which is a roughly 150% year-over-year revenue increase. November of [...]
Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re welcome to subscribe at no cost. It's Free – Subscribe [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media costs skyrocket where political ad demand surges. Suppression during key [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate visibility. Brands that wait will be invisible even with great [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to prospects. This principle applies to headlines, body copy, and subject lines. A subject line with a concrete gain percentage outperformed a vague urgent message. The specific subject line achieved a [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its [...]
Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to [...]