Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]
Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect by frequently using words like "you" and "your." Features describe [...]
What You Know About Your Customers That Your Competitors Don’t
Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful competitive advantages often come from insights others have not discovered. The strongest marketers are not relying on different trend reports. They are applying knowledge gained through testing, client work, and [...]
Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?
Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you can identify what caused the difference in response. Headlines, graphics, offers, prices, formats, audiences, calls to action, and marketing channels can all be tested. A magalog combines the informative appearance [...]
6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate – How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel Campaigns
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for the sale, lead or donation. The value-added component should be [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]
Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy [...]
What You Know About Your Customers That Your Competitors Don’t
Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful [...]
Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?
Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you [...]
6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate – How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel Campaigns
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]