Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items they need for their homes and earn rewards for what they want next. MyLowe’s Rewards pitches the loyalty program to DIY consumers who are preparing to spruce up their homes [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If you want to maximize your response, make sure you test [...]
E-commerce Video Breakthrough: Check out Hilton Hotels’ 10 Minute Ad
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not only engage their audiences but retain viewers and help facilitate [...]
Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in [...]
E-commerce Video Breakthrough: Check out Hilton Hotels’ 10 Minute Ad
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, [...]