Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the headlines. Here are our results: We know editorial ads work [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, thanks [...]
Marketers Alert! The Election’s Impact on Your Marketing and Advertising
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads—everything—will be a [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. [...]
Marketers Alert! The Election’s Impact on Your Marketing and Advertising
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps [...]