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Blog2025-03-18T13:51:10-06:00
2305, 2024

Testing Corner: D2C Marketing Test Results: Text Messages Vs Email

By |May 23, 2024|Advertising & Marketing, Email Marketing, Integrated Marketing, Marketing Trends, Mobile, Multichannel Marketing, Testing Corner|

What works best: text messages or email? Here are some great test results. The marketer is a direct-to-consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show an extensive SMS test versus email: Texting had 3 times better open rates [...]

2305, 2024

Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close

By |May 23, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Mail, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Multichannel Marketing|

AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After they are interested, your curious prospects will want [...]

2305, 2024

Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market

By |May 23, 2024|Advertising & Marketing, Banner Ads/Remarketing, Digital Marketing, Marketing Trends, New Strategies and Tactics, Pre-Roll, Streaming Services, Subscription Marketing, Transactional Data Modeling|

Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]

2305, 2024

11 Direct Response Copy Rules to Live By

By |May 23, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Response Copy Tips, Email Marketing, Integrated Marketing, Pre-Roll, Product Marketing, Website/Landing Page Strategies and Tactics|

Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, digital ads, email, pre-roll ads, direct mail, and all advertising. [...]

1605, 2024

Direct Mail: Powerful 3-D Breakthrough for Profitable Responses

By |May 16, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Integrated Marketing, Videolog|

A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving [...]

2305, 2024

Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market

By |May 23, 2024|Advertising & Marketing, Banner Ads/Remarketing, Digital Marketing, Marketing Trends, New Strategies and Tactics, Pre-Roll, Streaming Services, Subscription Marketing, Transactional Data Modeling|

Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]

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