How to Generate Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains) that these guys are extremely busy, hard to reach, and inundated with promotional materials. And they’re the most skeptical prospects out there. So how do [...]
How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not a healthy bull market. As stock prices usually take wild swings and may even crash, especially when the economy is near a recession (or perceived to be in one). They [...]
Political Ad Spending: Higher Costs; Less Investing For Marketers… Here Is How Much
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do during non-election years. Marketers are leaning more heavily on blogs, [...]
Mark Burnett: Famous Producer Knows How to Market
Many of you are aware of Mark Burnett’s super successful shows, such as Shark Tank, The Apprentice, The Voice, and more. How did he start, and how did he find such a winning formula for the many series, including the Bible series he created? His success is something that my [...]
6 Short Marketing Briefs You Probably Don’t Know But Should
1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most ambitious e-commerce push. Walmart is expanding Marketing benefits. For $13.00 a month, you become a member. Added new benefits: 25% off on digital sales every three months and a fresh [...]
How to Generate Leads from the Toughest Prospects
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. [...]
How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not [...]
Political Ad Spending: Higher Costs; Less Investing For Marketers… Here Is How Much
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on [...]
Mark Burnett: Famous Producer Knows How to Market
Many of you are aware of Mark Burnett’s super successful shows, such as Shark Tank, The Apprentice, The Voice, and [...]
6 Short Marketing Briefs You Probably Don’t Know But Should
1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most [...]