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Blog2025-03-18T13:51:10-06:00
1406, 2024

For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know

By |June 14, 2024|Advertising & Marketing, Banner Ads/Remarketing, Desktop, Digital Marketing, E-Commerce, Facebook/Social Media, Geofencing, Google, Mobile, Website/Landing Page Strategies and Tactics|

Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a reason to find alternatives to cookies. Marketing built around first-party [...]

1406, 2024

Streaming Video Shake Up Ahead – See Price Hikes

By |June 14, 2024|Advertising & Marketing, Banner Ads/Remarketing, Digital Marketing, Geofencing, Infomercials, Integrated Marketing, Marketing Trends, Multichannel Marketing, Pre-Roll, Streaming Services|

With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. Disney + raised their no-ads tier price by 75% in [...]

1406, 2024

Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know

By |June 14, 2024|Banner Ads/Remarketing, Digital Marketing, Direct Mail, Election Marketing, Email Marketing, Integrated Marketing, Multichannel Marketing, New Strategies and Tactics, Podcast Marketing, Political Marketing|

Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early voting date is September 16 in Pennsylvania. Then there’s: September [...]

1406, 2024

“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]

By |June 14, 2024|Advertising & Marketing, Direct Mail, Integrated Marketing, Marketing Trends, Multichannel Marketing, Three-Dimensional Piece, Tradeshow/Conference|

How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, [...]

1406, 2024

5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits

By |June 14, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Response TV and Radio, E-Commerce, Email Marketing, Facebook/Social Media, Multichannel Marketing, Radio, Sales, Social Media, Website/Landing Page Strategies and Tactics|

How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and [...]

1406, 2024

Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know

By |June 14, 2024|Banner Ads/Remarketing, Digital Marketing, Direct Mail, Election Marketing, Email Marketing, Integrated Marketing, Multichannel Marketing, New Strategies and Tactics, Podcast Marketing, Political Marketing|

Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political [...]

1406, 2024

5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits

By |June 14, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Response TV and Radio, E-Commerce, Email Marketing, Facebook/Social Media, Multichannel Marketing, Radio, Sales, Social Media, Website/Landing Page Strategies and Tactics|

How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and [...]

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