Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top brands also increased podcast ad levels. BetterHelp led the way [...]
Google: 3 Trends Impacting Your Marketing
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues hit $61.66 billion, up 13% year over year. Trend #1: Search Google’s largest segment grew 14%, $46.16 billion. Trend #2: YouTube saw a 21% increase, $8.09 billion. YouTube drew healthy [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. [...]
2024: 4 E-commerce Predictions
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon will roll out ads on Prime Video, which will be [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]
Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and [...]
Google: 3 Trends Impacting Your Marketing
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. [...]
2024: 4 E-commerce Predictions
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is [...]