Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed, or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising pieces are heavy with emotion from start [...]
How Geofencing is Changing the Way B to C Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a powerful tool. It can be used for B2B, but it’s perfect for B2C marketers. Geofencing can be used in many ways… For example, if you sell a health and wellness [...]
Podcast Success to Hispanic Market: Why Podcast Advertising and Marketing Can Help Your Company Experience Dramatic Growth
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, and it paid off. Henkel’s Schwarzkopf Keratin Hair Color products [...]
Avoid These 10 Deal Killers at All Costs [VIDEO]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign… cause you to lose leads… and lose sales. In this short, 3-minute video, you will discover: The #1 deal killer most marketers make How [...]
#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an integrated, multichannel part of a campaign, it will increase overall [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific [...]
How Geofencing is Changing the Way B to C Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a [...]
Podcast Success to Hispanic Market: Why Podcast Advertising and Marketing Can Help Your Company Experience Dramatic Growth
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if [...]
Avoid These 10 Deal Killers at All Costs [VIDEO]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that [...]
#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online [...]