The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and clients potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the month of March, while the unemployment rate fell slightly to [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Forbes’ Annual List of Billionaires
Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least one of them - Jeff Bezos - achieved his fortune by direct marketing. This year’s list added 141 more billionaires in assets. The U.S. has the most billionaires, with 813 [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]
Forbes’ Annual List of Billionaires
Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least [...]