Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. An outside [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then, make sure to change a passive voice to an active voice. Don’t write, “The [...]
Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top brands also increased podcast ad levels. BetterHelp led the way [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how [...]
Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and [...]