Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control Take Capture Try Enjoy Seize Grab Have To find out [...]

I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest direct to consumer marketing strategies and techniques that are working [...]

TDM could be your secret weapon to increasing profits in 2022-23. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize [...]

Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes are filled with unread emails if they get through. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you [...]

Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the [...]