Senior E-commerce & Multichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is one of the most important secrets I use? It’s Strategic [...]
How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty Programs are an effective communications channel that build trust and [...]
![How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/1.How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Dramatically-Expand-And-Grow-669x272.jpg)
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also consisted of a multichannel campaign. It was divided into two [...]
Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar [...]
Senior E-commerce & Multichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail [...]
How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than [...]
Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive [...]