How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising prices and slow economic growth. That is based on economic [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and direct mail component. Direct mail is often overlooked in product [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with [...]
Copy Tip: Pepper Copy with Proven Power Words
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control Take Capture Try Enjoy Seize Grab Have To find out [...]
How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]
Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Copy Tip: Pepper Copy with Proven Power Words
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, [...]