Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect read four or five paragraphs – or more – to [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case in the last five recessions as people cut back dramatically [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, [...]
Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent the letter. Once they see who signed it, if [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example that generated over [...]
Direct Mail Power Strategy: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]