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Blog2025-03-18T13:51:10-06:00
1507, 2025

Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty

By |July 15, 2025|Direct Response Marketing, Lead Generation, Magalog, Successful Marketing Campaigns|

Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on [...]

907, 2025

Testing Corner: The Power of a Direct Mail Generated Name in an Online World

By |July 9, 2025|Direct Mail, Testing Corner, Transactional Data Modeling|

We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]

907, 2025

Marketing Turnaround: Supercharging Your Leads and Sales

By |July 9, 2025|Lead Generation, Magalog, Sales, Unique Selling Proposition|

When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]

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