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Blog2025-03-18T13:51:10-06:00
907, 2025

Testing Corner: The Power of a Direct Mail Generated Name in an Online World

By |July 9, 2025|Direct Mail, Testing Corner, Transactional Data Modeling|

We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]

907, 2025

Marketing Turnaround: Supercharging Your Leads and Sales

By |July 9, 2025|Lead Generation, Magalog, Sales, Unique Selling Proposition|

When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]

907, 2025

Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers

By |July 9, 2025|Digital Marketing, Multichannel Marketing, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics|

Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]

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