Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable [...]
Four Surprising Things Every Marketer Should Know About AEO
Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: Prospects decide based on the first answer they trust [...]
Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression. Why Power Words Matter Do you want your copy to get read… or ignored? The difference [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. [...]
Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive [...]
Four Surprising Things Every Marketer Should Know About AEO
Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different [...]
Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and [...]