18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales
Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and persuasive. Fact: Over 95% of visitors leave your [...]
9 Things Every President and Marketing Director Must Know About E-Commerce Growth
Key Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative testing are no longer optional—they’re survival tools. Direct mail + digital produces extraordinary results. AI, CTV, and social commerce are now critical growth drivers. AEO (Answer Engine Optimization) is the [...]
Direct Mail: The 3-D Breakthrough Driving Profitable Responses
Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when you combine physical engagement with strong direct response copy. ROI multiplies when campaigns are designed with strategy, not gimmicks. Direct mail is evolving—and 3-D is one of the most powerful [...]
Testing Corner: To Price or Not To Price?
Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) can swing results by 5–10% or more. Should you [...]
Copy Tip: Energizing Verbs for Maximum Punch!
Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always test your sentences: cut weak “noun-like” verbs, energize with action. The difference between “made a statement” and “stated” can be the difference between losing and closing a sale. Direct response [...]
18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales
Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and [...]
9 Things Every President and Marketing Director Must Know About E-Commerce Growth
Key Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative [...]
Direct Mail: The 3-D Breakthrough Driving Profitable Responses
Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when [...]
Testing Corner: To Price or Not To Price?
Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency [...]
Copy Tip: Energizing Verbs for Maximum Punch!
Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always [...]