Copy Tip: The Power of Understatement

Copy Tip: The Power of Understatement

Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 – Why the Price of Silver May Rise Steeply 2 – Why the Price of Silver Will Rise...
7 Common Direct Mail Personalization Blunders

7 Common Direct Mail Personalization Blunders

A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read...