by DMU | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George... 
by DMU | Apr 30, 2019 | digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.... 
by DMU | Apr 30, 2019 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the... 
by DMU | Apr 30, 2019 | Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients... 
by DMU | Apr 25, 2019 | Advertising & Marketing, Blog, Test Results, Website/Landing Page Strategies and Tactics
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and... 