Testing Corner: To Price or Not to Price?

Testing Corner: To Price or Not to Price?

You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price...
Copy Corner: Energizing Verbs for Maximum Punch!

Copy Corner: Energizing Verbs for Maximum Punch!

When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief...
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