Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to [...]
Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected over $12 billion (yes, billion) in political spending to begin [...]
Are You Ready for 4th Quarter? Christmas? And The January Effect?
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close and involved with the products that they end up making costly mistakes. Let me show you how to take [...]
How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising prices and slow economic growth. That is based on economic [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many [...]
Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed [...]
Are You Ready for 4th Quarter? Christmas? And The January Effect?
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative [...]
How Marketing and Advertising Must Navigate Stagflation
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. [...]