We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything [...]
When you have a new product or service, how do you command attention to your target market to get quality leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers – influencers to America’s most [...]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story [...]
Videos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on a landing page…because it will improve your R.O.I. I have created over 600 videos for clients, many of them with [...]
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope [...]
