I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is [...]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty [...]
![How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/1.How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Dramatically-Expand-And-Grow-669x272.jpg)
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new [...]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception? Your marketing budgets… Does it match today’s new market [...]
