Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why. Best of all, they increase response, evidenced by [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t [...]
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken [...]
