Testing Corner: Which Subject Line Worked Best?

I recently did a subject line test for a client. Their target market: the investor. Which subject line do you think produced the most response and click throughs? Version A: This Chart Says It All Version B: 5 Surprising Stock Plays The winner? If you guessed Version...

Huge: Dramatic SEO Changes Will Impact You

Search Engine Optimization (SEO) can be your company’s best friend … or worst nightmare. How? By taking advantage of Google’s latest changes – or ignoring them. Google used to crawl desktop websites to determine SEO. No longer. Google will now crawl mobile pages...

Are your customer files complete?

I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files – it works both...