Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to [...]
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even [...]
A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding [...]
One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a [...]
Amazon Prime Day has emerged as a global phenomenon, attracting millions of online shoppers seeking irresistible deals. Originally introduced to celebrate Amazon's anniversary, Prime Day has now evolved into a massive retail event that spans over multiple days, allowing businesses [...]
