Testing Corner: Which Headline Increased Response by 61%?
Testing Corner: Which Headline Increased Response by 61%?
Copy Tip: The Deadliest Copy Mistake to Avoid
Copy Tip: The Deadliest Copy Mistake to Avoid
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing… and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When [...]
23 Direct Response Rules for Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects — and generate leads and sales. [...]