Banner ads can be losers, mediocre … or be winners. There are 7 little know secrets I use to see amazing banner ad success. These tactics work for business to business and business to consumer models. And they apply to [...]
When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by using specifics. Specifics reassure your prospect that your product or service will improve their life. Rather than speaking in hyperboles [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
I just completed an integrated campaign that follows this model: Here is one of the emails going to the same direct mail target: See the marketing press image above. Powerful response booster. What to boost your direct [...]
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 68 38 93 91 Open Rate 24.1 14.1 10.2 12.6 14.7 # of Campaigns 168 453 202 1,472 652 Total [...]
