Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and I both think that the key to being successful is to know your “productive purpose in life.” It’s to figure [...]
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some [...]
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the [...]
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what [...]
