Conversion Rate - Creative Direct Marketing Group | Compliant Product Marketing Made Easy

Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story

Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website [...]

By Craig Huey|2025-11-24T20:34:36-06:00November 18, 2025|Conversion Rate, Direct Response Marketing, Landing Pages, Rebranding, Sales|

Testing Corner: To Price or Not To Price?

Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) [...]

By Craig Huey|2025-09-18T08:57:52-06:00September 15, 2025|Conversion Rate, Sales, Testing Corner|

by Suriya

Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort]

I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both [...]

By Craig Huey|2025-04-04T07:11:01-06:00March 6, 2025|Conversion Rate, Customer Interest, Direct Mail, Lead Generation|