What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the company’s announcement of a major change to the Prime service. Amazon has announced that it will extend its standard two-day [...]
The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and author of The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, [...]
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the [...]
