Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed [...]
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience [...]
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
