Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. [...]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 31 Need-to-Know tips [...]
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many [...]
