A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken [...]
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what’s interesting is they [...]
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an [...]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three little known [...]
