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Direct Mail

Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!

Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. [...]

Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]

What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a [...]

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