Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set [...]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing and message is, you’ve lost the sale. Did you [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling. Use intrigue and curiosity. Try using “Do not bend” or [...]
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of [...]
