We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges [...]
When crafting your direct response copy, you always want it to be dynamic, exciting, alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think [...]
Even great writers don’t necessarily write great copy. More than perfect prose or even perfect grammar, direct response copy will convince a prospect to respond to your offer. Direct response marketing is persuasive word engineering that relies on a set [...]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing and message is, you’ve lost the sale. Did you [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
