Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be [...]
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy [...]
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that [...]
I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so you should take special care to do it right. Take another look at the headline: Woman without her man [...]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
