At your company’s next meeting, empower your staff with tools, tips, and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In his comprehensive, fast-paced presentations, I reveal my private tactics for [...]
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that [...]
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the reader’s attention, improve overall appearance, and boost sales. Here are 8 recommendations for more powerful subheads: Use “you” copy in [...]
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out the competition. Are you up to it? Are you trying to make yourself the expert, the dominant player in your [...]
75% of success or failure of your website depends on whether or not you follow direct marketing rules. Sadly, too many marketers are committing homepage suicide, and don’t even know it! One of the worst causes of homepage suicide is [...]
