vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out the competition. Are you up to it? Are you trying to make yourself the expert, the dominant player in your [...]
75% of success or failure of your website depends on whether or not you follow direct marketing rules. Sadly, too many marketers are committing homepage suicide, and don’t even know it! One of the worst causes of homepage suicide is [...]
Check out the latest tools in direct marketing the magalog or tabalog. They look and feel like magazines, but they are actually effective direct response marketing pieces. When traditional mail pieces fail, or are not getting you the response that [...]
One of the biggest mistakes I see in copy written by novice copy-writers is the warm-up. That’s when a copy-writer takes one paragraph (or more) to “set up” a pitch rather than starting strong. It usually goes something like this. [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy [...]
