Stay Way From Words of Doubt In the past couple of issues, I’ve discussed how critical it is to choose your words carefully when writing copy for your direct response campaign—both online and offline. This week, I’m [...]
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to [...]
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent [...]
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects [...]
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
