Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an [...]
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra [...]
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 68 38 93 91 Open Rate 24.1 14.1 10.2 12.6 14.7 # of Campaigns 168 453 202 1,472 652 Total [...]
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might [...]
50% of the success or failure of your campaign depends on your offer. What is one of the most critical components of an offer? It's often overlooked or downplayed, but its hurts response. Here is a two-minute video brief. https://www.youtube.com/watch?v=v1MQS_mg2_4 [...]
