The Death of Direct Mail? Or…
That’s the title of my most popular article this year. You can see it here. But you should listen to the same topic as I address “Is direct mail dead?” in my radio interview... click here to listen.
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is [...]
Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are [...]
Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]