Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra [...]
From 3/29/16 Trump Cruz Kasich Clinton Sanders Number of Emails on List 819k 4.0M 2.0M 7.1M 5.0M Inbox % 91 68 38 93 91 Open Rate 24.1 14.1 10.2 12.6 14.7 # of Campaigns 168 453 202 1,472 652 Total [...]
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might [...]
50% of the success or failure of your campaign depends on your offer. What is one of the most critical components of an offer? It's often overlooked or downplayed, but its hurts response. Here is a two-minute video brief. https://www.youtube.com/watch?v=v1MQS_mg2_4 [...]
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it often depends on a lot of variables. But the general response rates are: Direct mail: 0.69% -- 1.4% Email: 0.03% [...]
Web and Mail One-Two Punch (Credit: Infostructure.net) Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. [...]
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video [...]
In the next full issue, I will be covering the new, powerful “addressable” TV. What a huge change! But I thought you would find the following information on TV interesting! Pay-TV Penetration, by Age and Income: December 2015
One critical element of any direct marketing campaign is the offer. This is true if it's online, electronic, or hard copy. Many in the industry agree that, as part of the marketing strategy, the offer constitutes 40% of the overall [...]
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama [...]
