Our Top 3 Video Briefs
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign
The Video Briefing Room – How It Will Increase Your Response and Profitability
The most critical ways to increase your marketing profits can be found in our new “video briefing room.” These are a series of concise, powerful video briefs showing you how to increase your profitability. All videos are under 5 [...]
Mobile-Friendly Advertising
Most marketers are not doing a good job with mobile friendly landing pages. Close to 60% of mobile enabled landing pages are not immediately viewable; they are below the fold and out of view. And more and more iPhone users [...]
The Commercial before the Video
One of the growing media used to target a specific audience is the commercial used before you watch a video. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a [...]
The Death of Direct Mail? Or…
That’s the title of my most popular article this year. You can see it here. But you should listen to the same topic as I address “Is direct mail dead?” in my radio interview... click here to listen.
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is [...]
Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are [...]
Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]
Video Direct Mail – New Breakthrough! [Video Briefing]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video [...]