The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. It accelerates your growth and profitability. Let me give you a 5-step example of an award-winning [...]
This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday. The future of retail is more digital than ever. [...]
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about [...]
