In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national [...]
This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I [...]
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and [...]
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a [...]
With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. [...]
The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending [...]
This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a powerful tool. It can be used for B2B, but it’s perfect for B2C marketers. Geofencing can be used in many [...]
