Launching a new product and a new concept is never easy. But with the right strategy, copy and media it can be done successfully and profitably. Let me give you an example. I received a call from Dr. Bart DiLiddo, [...]
Direct mail is powerful. It works. It’s a great way to generate leads and sales. Direct mail is not dead. In fact, it’s having a resurgence. Here at CDMG, we have created over 1 billion direct mail pieces in the [...]
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private [...]
Want to get 20-30% increase in your response? What a unique medium to get readers’ attention in direct mail? Then you need to use a newsalog! What’s a newsalog? Don’t think it will work? You’ll be surprised how a retro [...]
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to [...]
