This election I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. It’s a powerful tool. It can be used for B2B, but it’s perfect for B2C marketers. Geofencing can be used in many [...]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign… cause you to lose leads… and lose sales. In this short, 3-minute video, you [...]
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
Most advertising follows a very important rule. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success, but largely ignored. The rule? Make sure [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have [...]
