1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 seconds. But there has been a positive breakthrough. You will now be able to upload videos up to 3 minutes [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting, and scientific marketing have dramatically improved in the last few years. Based upon mailing this year [...]
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best [...]
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook for spending gains in 2024. The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared [...]
