84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted [...]
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video [...]
Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, but it’s actually very simple. That’s why I wrote the book, The New Multichannel Integrated Marketing – 29 Trends for Creating [...]
