Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an [...]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three little known [...]
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who [...]
