Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in [...]
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For [...]
